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The aim of Baby Feeing Law Group Ireland

Our primary aim is to protect the health of all babies in Ireland, by ending marketing practices which commercialise infant and young child feeding, threaten breastfeeding and undermine good health. We also aim to enable healthcare workers to encourage and protect breastfeeding

Our tag line is: Strengthening nutrition legislation for child health in Ireland

Our focus is the maintenance of breastfeeding as the biological norm and the protection of infants and young children fed with commercial products.

Objectives (including but not limited to the following)

To meet our aim, we will:

  • Encourage a strengthening of the Irish Government’s commitment to the World Health Organization International Code of Marketing of Breastmilk Substitutes and subsequent WHA Resolutions and related international agreements
  • Work towards the full implementation of the International Code and WHA resolutions into Irish and European legislation
  • Advocate for practices which ensure adherence to the Code and WHA resolutions within Irish health services, Government departments and organisations funded either partially or totally by the state or its agents.
  • Recommend health professional organisations to adopt WHO Code- compliant practices in their Professional Codes of Conduct or Ethics.
  • Liaise with relevant national and international organisations with a focus on the health and rights of children, women and parents
  • Monitor and encourage the public to monitor the baby food industry against internationally agreed marketing standards and to inform the BFLGI and legislative authorities of any breaches, perceived breaches and any marketing or sponsorship which undermines the spirit and intent of the WHO Code and subsequent resolutions.
  • Raise awareness of how the costs of marketing practices affect the cost of commercial infant and young child feeding products to Irish families
  • Publicise submissions and reports prepared by the BFLGI
  • Inform Government agencies, health professionals and the public of issues relating to the Code and WHA resolutions – Bring attention to the extent and consequences of the promotion of breastmilk substitutes and commercial infant and young child feeding products for the health and wellbeing of all children through on-going monitoring and reporting.
  • Maintain awareness of new products, such as those aimed at pregnant women or breastfeeding mothers, working to ensure that such products do not undermine the spirit and intent of WHO Code and subsequent resolutions